YouTube’s originals slate is now focused on three areas — music, learning and personality-driven programming — coming after it recently canceled a bunch of scripted shows.
It’s still in the scripted game, announcing the renewal of “Cobra Kai” for season 3, but much of its output from here on out will be content featuring celebrities and YouTubestars, as well as live entertainment events. At the YouTube Brandcast ad event Thursday at New York City’s Radio City Music Hall, the video platform announced new projects centered on the new programming lens.
Those included a renewal of Kevin Hart’s unscripted comedy “What the Fit” for season 3; a new show hosted by multi-Grammy-winner Alicia Keys called “Unwind”; documentaries about Latin music star Maluma and Paris Hilton; a deal to live-stream Lollapalooza this summer; YouTube’s first interactive series, featuring gamer and influencer Markiplier; a slate of non-fiction learning series; and a “top-secret project” with singer Justin Bieber.
YouTube also announced details around its promise to make all of its original series and specials available for free, ad-supported viewing — whereas many of its originals have been behind the YouTube Premium paywall.
Here’s a rundown of the YouTube’s upcoming programming:
“Kevin Hart: What the Fit” Season 3 (premiering next year): In the unscripted comedy, Hart merges ridiculous workouts with hilarious special guest celebrity appearances. Past episodes have featured Conan O’Brien, Jennifer Garner, Rebel Wilson and Liza Koshy. The first two seasons of “What the Fit” have driven over 275 million total views across all the episodes and related content to date. The free-to-watch series runs on Hart’s LOL Network on YouTube. It’s executive produced by Hart, Matt Kunitz, David Shumsky, Rebecca Shumsky Quinn, Pip Wells, Mark Harris and Jeff Clanagan in association with Lionsgate.
Comedian Tiffany Haddish said she’s launching a new YouTube channel that will include a show where she helps celebrity hoarders get their life together — “It will be more of a home-invasion situation with these celebrities” — as well as shows about cooking and gardening.
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